Magoosh
Magoosh
I joined Magoosh to redesign their flagship product study experience as their first full-time designer in many years. Working closely with Head of Product, Data Science, and Engineering I established a style guide to minimize design debt and made user research a core part of our feature development cycle. By implementing these and other design best practices, I helped Magoosh deliver its best-in-class content with industry-leading UX.
Achievements
Designed and launched 20+ features that resulted in a 67% more efficient study journey and greater NPS score
Designed a user-centered way to measure performance resulting in a 258% adoption increase (86% total)
Led a cross-functional team to improve our WCAG adherence across all marketing website and product touch points by 145% (65% adherence)
Tools
Figma, Sketch, WAVE Web Accessibility Tools, Asana
Role
UX Designer
Highlight: Score report redesign and testing
Redesigned legacy score reports for test prep students by prioritizing information architecture and visual hierarchy. Created a framework that revealed critical topic significance data previously hidden in the system. Students gained clearer study paths, shortening their test preparation time.
The new design supported experiments with personalized recommendations, revealing high user engagement with targeted study suggestions. These insights directly influenced our product strategy, transforming the entire learning experience from a static catalog to an adaptive journey that achieved 85% adoption.
Highlight 2: Adaptive study plans
Led end-to-end experience redesign for a major product line through multiple research and iteration cycles. Created data-driven study plans that prepared students for exams in 25% fewer hours while maintaining performance outcomes.
Successfully aligned the engagement-focused redesign with company mission by prioritizing student results over time spent in-app. Implemented measurement strategies that validated our product direction while demonstrating clear value to customers. This approach transformed the study experience from DIY to adaptive, achieving 85% adoption and increased Net Promoter Scores.
“Roslynn’s design approach is always inclusive and based on the real needs of our customers and business. She combines great UX skills, proactive and inclusive communication, and great product strategy and vision. ”