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UX advocate

UXR • UXD • IXD | San Francisco Bay Area


UX advocate

UXR • UXD • IXD | San Francisco Bay Area


There's so much at stake.

For digital products and services, crafting an experience that clicks with users is mission critical. I view UX research and design as a core competency for businesses who want to align products with users and deliver real value.

As a product designer at an open-deck freight platform startup, I led design from generative research to launch. As a senior interaction designer at Huge I bridged content strategy, visual design, and development with UX-focused workshops, research, wireframing, and prototyping.

I look for opportunities to bring users into my design process. I cold call, set up testing labs at conferences, conduct field work, and design surveys that help me see things from their perspective. From paper to Sketch the user stays front and center in every screen and flow I design.


How I got here



Used listening and inquiry to help hundreds of clients define and achieve academic and career goals.



Launched a line of artisanal cocktail and soda syrups, grew the brand, and sold it in 2016.


UX at Startup

Brought my passion for entrepreneurs to support early stage startups like a trucking platform, a medical wearable device startup, and an AI event discovery app with research, design, and validation.


UX at Enterprise

Dive into solving enterprise use cases from electronic data exchange, supply chain, and fulfillment at Facebook to Chrome Enterprise and Google for Education site redesigns while at Huge Oakland.


Outside of work

You might find me reading about new technologies, or making cocktails for friends after a hike.

What are you working on? I'd love to hear about it at or LinkedIn.