There's so much at stake.
For digital products and services, crafting an experience that clicks with users is mission critical. I view UX research and design as a core competency for businesses who want to align products with users and deliver real value.
As a product designer at an open-deck freight platform startup, I don't have a typical day. But whether it's refining registration, designing a new feature, or collaborating on content strategy, I make time for research.
Why? Because our product experience is only understood through the eyes and words of our users. So I cold call, attend conferences, arrange site visits, and design surveys that give me an opportunity to see things from their perspective. And from paper to Sketch that point of view stays front and center in every screen and flow I design.
How I got here
Used listening and inquiry to help hundreds of clients define and achieve academic and career goals.
FINANCial services professional
Analyzed data to inform and evaluate decisions. Fostered client relationships.
Launched a line of premium cocktail and soda syrups, grew the brand, and sold it in 2016 to focus on experience design.
I'm a product designer at a transportation startup. Past clients include a medical wearable device startup and an AI-powered event recommendation startup.